Site
3
Preferred Development for Eastern Gateway (click the image)
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Overview
This relatively small site is located in a prominent location on the eastern approach to the town centre. Nottingham Road, a main town centre approach, separates the site in two.
The northern part of the site is occupied by office and commercial uses and the southern parcel of the site is used as a Building Merchants.
Vehicles and pedestrians access both parts of the site from Nottingham Road.
A former railway cutting forms the site’s eastern boundary providing a green, recreational edge to the town centre.
The sites are bound to the north, south and west by a mix of uses including residential, retail and commercial.
  
The primary aim is to:
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Promote redevelopment opportunities on either side of the road which
support mixed use/leisure functions supported by car parking and
strengthen the ‘gateway’ entrance into the town centre |
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Promote connections to the greenway’ corridor |
These aspirations can be achieved by:
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promoting a phased redevelopment strategy for this critical eastern
approach by initially pursuing the opportunities to create a pedestrian
link from the ‘greenway’ on to this town centre approach through
pathway works, signage and lighting |
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promoting development of long stay car park for 40 vehicles on the northern side adjacent to the ‘greenway’ |
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promoting three storey mixed use development on short stay ‘gap site’ car park with parking and access maintained at the lower level, in order to build back the retail frontage and improve a sense of street enclosure |
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promoting redevelopment of the garage plot to the north in order to
support mixed use |
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finally testing the feasibility of redeveloping the builders merchant’s plot to the south to support further mixed use together with ancillary long stay car parking provision |
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ensuring that the architectural form massing and scale is consistent with the desire to affirm this as the eastern gateway to the town centre executed to fulfil 21st century design ambition |
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